About our commitments
We want to provide the right products, including low calories variants, being aware of health, nutritional labelling and responsible marketing issues that are connected with our operations.
The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020. These commitments are also all observed in Poland.
1. Offer low or no-calorie drink options in every market
To give greater choice, provide more zero-calorie drinks to our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example Nestea with Stevia (a herbal sweetener), now contains up to 30 percent fewer calories.
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of our products clearly and transparently helps people to make informed choices and manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.
3. Market responsibly, including no advertising to children under 12 anywhere in the world
Obesity is a global concern; we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.
This policy applies principally to television, radio and print but also to internet and mobile. We are not present with coolers or vending machines and avoid any direct commercial activity in primary schools.
4. Help get people moving by supporting physical activity programs
The Coca‑Cola System in Poland strongly promotes active healthy lifestyle through programs such as “Wake Your Body” or “Coca‑Cola Cup”, organized for middle-school children (age 13-16).
We also support our employees in living healthy and active lifestyles, though organizing of the Coca‑Cola Hellenic Cup which has been taking place for the last 3 years, as well as various other physical activity programs.