Thirst stands no chance.
Sprite is a sparkling beverage with a refreshing lime flavor, particularly popular with the youth. It symbolises independence, individuality and being active – traits linked to the teenage lifestyle.
Sprite was launched in the Polish market already in 1992. It was the third product of the Coca‑Cola Company, after Coca‑Cola and Fanta that won the hearts of Polish consumers.
The first TV campaign for the brand aired mid-June 2002. Its aim was to reach consumers with the message that Sprite does not only quench physical thirst, but also supports young people in expressing themselves and being creative in what they do. The campaign referred directly to what most teenagers like the most – their interests and passions: music, graffiti or extreme sports. The slogan “Different passions. A single thirst!” embodies the teenager personality of the brand.
An advertising campaign was launched in 2005 under the slogan “Thirst stands no chance!”. In the videos, the protagonists play unusual roles; one of them is Sprite and the other – Thirst. The idea showed how Sprite comes up with extreme ideas to overcome thirst at any cost. The campaign became a true hit and dialogues from the ad clips very soon enriched the colloquial language of not only young people, but also journalists and politicians.
The campaign is still hugely popular with the youth as it is unpredictable and raises a smile on viewers’ faces. The spots perfectly communicate the brand’s distinct personality.
Did You know that....
In 2001 Sprite became an intrinsic element of the first edition of the Big Brother reality show. The motto of the campaign center around the show was: “You yourself know what you are to think. Express it!”
To mark the brand’s Big Brother appearance, a special limited edition of Sprite in blue bottles was developed.
In Poland Sprite is available in 0.5l, 1l, 1,5l, 2l and 2,5l PET bottles as well as 0,2l and 0,33l cans and 0,25l returnable glass bottles.
Each package provides comprehensive information on the ingredients and the nutritional values.