Portfolio overview

Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola Company. We produce, sell and distribute Coca‑Cola, the best-known and biggest-selling soft drink in history.

We offer a choice of sugared, low sugar and sugar-free sparkling soft drinks in a diverse range of packaging to match people's lifestyles. The other brands licensed to our Group by The Coca‑Cola Company – including Fanta and Sprite – are also among the leading brands in their market categories. 

  • 32% volume market share within the sparkling soft drinks category
  • 45% value market share within the sparkling soft drinks category
Woman holding a bottle of Coca-Cola for the Taste The Feeling campaign
Taste the Feeling

Taste the Feeling is Coca‑Cola’s first marketing campaign in seven years and underpinned by a strategic shift in how we talk about the Coca‑Cola brand. We also sell products licensed from third parties, such as Nestea, a ready-to-drink tea. Finally, we distribute third-party products, such as Monster and burn energy drinks.

This is the current Coca‑Cola HBC brands and packages range. Our many years of experience in sparkling drinks has given us useful know-how that we can apply to all our other categories, helping us to offer the right mix of options in brands, pack sizes and calorie content.